TOURBIT’s Final Conference:

AcceLErating the Digital Uptake of Tourism SMEs


1st March 2024
09h00 – 13h00 (CET)


Valkiria Hub Space (Barcelona)
C. de Pujades, 126, 08005 Barcelona




1st of March 2024



09:00 – 09:30


Master of Ceremony, Sandra de Puig, EU Project Manager, Catalan Tourist Board

09:30 – 09:40

Welcome words, Narcís Ferrer i Ferrer, Director of the Catalan Tourist Board

09:40 – 09:50

Tourbit Contributions to the Tourism SMEs Digital Uptake, Blanca Cros, Tourbit Coordinator and Head of EU Projects and International
09:50 – 10:00
Support to the digital and green transition of Tourism SMEs by the European Commission, Alan Vella, Project Advisor the European Innovation Council and SMEs Executive Agency (EISMEA) established by the European Commission

10:00 – 11:10

Roundtable “Tourism SMEs investing in Digitalisation” with 10 Tourbit SMEs joining from 7 countries and facilitated by Nicholas Hall, Founder of Digital Tourism Think Tank

11:10 – 11:40

Networking and Coffee Break

11:40 – 12:50

Masterclass “AI applied to the day-to-day reality of the Tourism SMEs” covering two main topics:

  • The What, Why and How of AI for Tourism SMEs by Montse Guardia, President of the Board of Trustees of the UPC, Membre Consell Assessor of the AI Ethics Observatory of Catalonia, Chief People Officer IDEADED
  • Demo Life session! Leveraging AI for effective tourism SMEs by Gian Franco Mercado, Cofounder at Hospitalidad Emprendedora

12:50 – 13:10

Capitalizing on Success: Tourbit Partners Reflect on Impacts and Uptakes, by Tourbit and Resetting Partners

13:10 – 13:15

Closing remarks, Blanca Cros, Tourbit Coordinator and Head of EU Projects and International
* Schedules are subject to change
The TOURBIT Final Conference will be the occassion to learn about  the achievements of this European project aiming to support the digital uptake of tourism SMEs.  You will get acquainted of the most useful solutions that are supporting tourism SMEs to accelerate their digital transformation, understand how a tourism SMEs invests in digitalisation as well as how to make the best out of Artificial Intelligence.  

What to expect from the conference?

The TOURBIT Final Conference is more than just an event – it’s a key resource for tourism professionals looking to master digitalisation. Take this chance to keep up with new trends, learn from successful small businesses, and build important industry connections.

Roundtable “Tourism SMEs investing in Digitalisation”: Dive into enriching discussions at our roundtable, where tourism businesses share their experiences and strategies for embracing digital technology, offering actionable insights for growth.

AI Masterclass for Tourism SMEs: Discover the practicalities of Artificial Intelligence in tourism SMEs through an immersive session, complete with live demonstrations. This masterclass is a chance to learn directly from experts how to integrate AI into your business, tailored to the practical realities of the tourism sector.

Session “Tourbit’s Contributions to the Tourism SMEs Digital Uptake”: Tourbit’s Role in Digital Advancement: A session dedicated to understanding Tourbit’s impact on enhancing digital capabilities in tourism SMEs, highlighting tools and approaches tailored to different levels of digital maturity.


Narcís Ferrer i Ferrer

Director of the Catalan Tourist Board

With extensive experience in strategic and operational project management in the public and private sectors, Narcís Ferrer i Ferrer excels in the development of tourist destinations. He directed the Institute for the Economic Development of Palafrugell, focusing on tourism and local development. Ferrer also founded a hotel management company and provided consultancy services to tourism companies. He is currently the director of the Catalan Tourist Board since September 2021.

Alan Vella

Project Advisor the European Innovation Council and SMEs Executive Agency (EISMEA) established by the European Commission

Alan Vella has a notable career in institutional environments, serving in roles within the European Commission and the United Nations since 2006. He is currently a project manager at the European Innovation Council and SMEs Executive Agency (EISMEA) in Brussels. He has worked in the European Commission’s Tourism Unit, at the UN Climate Change Secretariat, and was a guest lecturer at the Sorbonne University. Vella represented the European Commission at events across Europe and held managerial positions in Malta, his home country. He won Malta’s “Tourism Journalist of the Year” award in 2001 and holds a master’s degree in Tourism Planning and Development from the University of Surrey.

Nick Hall

Founder of Digital Tourism Think Tank

Nick Hall, founder and CEO of the Digital Tourism Think Tank, is recognised as a leading expert on digital trends and transformation in tourism. With over 20 years’ experience, he has advised numerous DMOs and driven industry trends and change. Hall focuses on developing the #DTTT to address key issues such as sustainable leadership and collaborates on projects to positively impact the leisure economy.

Montse Guardia

Chief People Officer (CPO) at IDEADED | President of the Board of Trustees at UPC

An experienced executive with over 25 years in IT systems, strategy, and operations management. Currently the Chief People Officer at IDEADED and President of the Board of Trustees at UPC, she specializes in strategy, ecosystem management, and implementing innovative programs in IoT, Blockchain, and AI. A community builder and mentor, she advocates a humanistic approach to technology and actively promotes collaboration between startups and multinationals, with a focus on sustainable development goals.

Gian Franco 

Co-founder at Hospitalidad Emprendedora

Gian Franco, cofounder of Sweet Accommodations & Coimpact Coliving, offers tourist and mid-term accommodations in Barcelona, Lloret de Mar, and Sevilla. He is also a cofounder of Hospitalidad Emprendedora, a media and education organization focused on innovation in the tourism and hospitality sector. An avid explorer of new technologies, Gian is dedicated to researching the convergence of Web3 and tourism.

Blanca Cros

Tourbit Coordinator and Head of EU Projects and International of the Catalan Tourist Board

Blanca Cros has served as the Head of the European Projects and International Relations Department at the Catalan Tourist Board since 2015. In this role, she has successfully coordinated various European Projects, including Hiking Europe, CHARM (COSME), and Med Pearls (ENI-CBC-MED). Currently, she leads projects such as the Tourbit and BEFuture (SINGLE MARKET). In addition to her position at the Catalan Tourist Board, she actively contributes as a member of the Network of European Regions for Competitive and Sustainable Tourism (NECSTOUR) and serves as an IGCAT expert (International Institute of Gastronomy, Culture, Arts, and Tourism). With over 25 years of dedicated service in the tourism sector, she holds degrees in Tourism from both the University of Girona and the University of Toulouse Le Mirail.

Sandra de Puig

Event Master of Ceremony, EU project manager, Catalan Tourist Board

Sandra de Puig is a Project Manager at the Catalan Tourist Board, where she oversees the management and implementation of several EU-funded projects across various EU funding programmes. Additionally, Sandra coordinates Catalonia’s participation as Vice President of NECSTouR (Network of European Regions for Sustainable and Competitive Tourism) and supports the CTB’s representation in EU networks and institutions. Previously, she served as the Head of Policy and Knowledge at NECSTouR. She has sound expertise on working with topics related to sustainability, digitalization, accessibility, and regeneration. Sandra holds a Bachelor’s degree in Tourism Management and an Erasmus Mundus Master’s degree in Sustainable Territorial Development.

Why Attend

Best practices: Learn from industry peers and experts about proven strategies for investing in digitalization.

Tools: Take advantage of the Tourbit main tools and activities ready to use.

Cutting-edge insights: Explore the application of Artificial Intelligence in tourism SMEs.

Networking opportunities: Connect with experts and peers to build valuable relationships.

Register now

If you want to attend the TOURBIT Final Conference, fill in the form on this page and confirm your attendance. 

*Although the conference will be available online, we strongly recommend that you join us in person for an immersive experience.

    Are you planning to participate to the Tourbit Final conference on the 1st of March:

    Please mention your dietary requirements, if any

    Please mention your special needs, if any

    By registering, I accept the data treatment clause.


    Need more information?


    If you have any questions or need more information, please contact us at We will be happy to assist you.

    See you in Barcelona!

    We look forward welcoming you in Barcelona!