TOURBIT’s Final Conference:

AcceLErating the Digital Uptake of Tourism SMEs


1st March 2024
09h00 – 13h00 (CET)


Valkiria Hub Space (Barcelona)
C. de Pujades, 126, 08005 Barcelona




1st of March 2024



09:00 – 09:30


Master of Ceremony, Sandra de Puig, EU Project Manager, Catalan Tourist Board

09:30 – 09:40

Welcome words, Narcís Ferrer i Ferrer, Director of the Catalan Tourist Board

09:40 – 09:50

Tourbit Contributions to the Tourism SMEs Digital Uptake, Blanca Cros, Tourbit Coordinator and Head of EU Projects and International

09:50 – 10:00

Support to the digital and green transition of Tourism SMEs by the European Commission, Alan Vella, Project Advisor the European Innovation Council and SMEs Executive Agency (EISMEA) established by the European Commission

10:00 – 11:10

Roundtable “Tourism SMEs investing in Digitalisation” with 10 Tourbit SMEs joining from 7 countries and facilitated by Nicholas Hall, Founder of Digital Tourism Think Tank

11:10 – 11:40

Networking and Coffee Break

11:40 – 12:50

Masterclass “AI applied to the day-to-day reality of the Tourism SMEs” covering two main topics:

  • The What, Why and How of AI for Turisme SMEs by Montse Guardia, President of the Board of Trustees of the UPC, Membre Consell Assessor of the AI Ethics Observatory of Catalonia, Chief People Officer IDEADED
  • Demo Life session! Leveraging AI for effective tourism SMEs by Gian Franco Mercado, Cofounder at Hospitalidad Emprendedora

12:50 – 13:10

Capitalizing on Success: Tourbit Partners Reflect on Impacts and Uptakes, by Tourbit and Resetting Partners

13:10 – 13:15

Closing remarks, Blanca Cros, Tourbit Coordinator and Head of EU Projects and International

    * Schedules are subject to change
    The TOURBIT Final Conference will be the occassion to learn about  the achievements of this European project aiming to support the digital uptake of tourism SMEs.  You will get acquainted of the most useful solutions that are supporting tourism SMEs to accelerate their digital transformation, understand how a tourism SMEs invests in digitalisation as well as how to make the best out of Artificial Intelligence.  

    What to expect from the conference?

    The TOURBIT Final Conference is more than just an event – it’s a key resource for tourism professionals looking to master digitalisation. Take this chance to keep up with new trends, learn from successful small businesses, and build important industry connections.

    Roundtable “Tourism SMEs investing in Digitalisation”: Dive into enriching discussions at our roundtable, where tourism businesses share their experiences and strategies for embracing digital technology, offering actionable insights for growth.
    AI Masterclass for Tourism SMEs: Discover the practicalities of Artificial Intelligence in tourism SMEs through an immersive session, complete with live demonstrations. This masterclass is a chance to learn directly from experts how to integrate AI into your business, tailored to the practical realities of the tourism sector.
    Session “Tourbit’s Contributions to the Tourism SMEs Digital Uptake”: Tourbit’s Role in Digital Advancement: A session dedicated to understanding Tourbit’s impact on enhancing digital capabilities in tourism SMEs, highlighting tools and approaches tailored to different levels of digital maturity.


    Narcís Ferrer i Ferrer

    Director of the Catalan Tourist Board

    With extensive experience in strategic and operational project management in the public and private sectors, Narcís Ferrer i Ferrer excels in the development of tourist destinations. He directed the Institute for the Economic Development of Palafrugell, focusing on tourism and local development. Ferrer also founded a hotel management company and provided consultancy services to tourism companies. He is currently the director of the Catalan Tourist Board since September 2021.

    Nick Hall

    Founder of Digital Tourism Think Tank

    Nick Hall, founder and CEO of the Digital Tourism Think Tank, is recognised as a leading expert on digital trends and transformation in tourism. With over 20 years’ experience, he has advised numerous DMOs and driven industry trends and change. Hall focuses on developing the #DTTT to address key issues such as sustainable leadership and collaborates on projects to positively impact the leisure economy.

    Montse Guardia

    Chief People Officer (CPO) at IDEADED | President of the Board of Trustees at UPC

    An experienced executive with over 25 years in IT systems, strategy, and operations management. Currently the Chief People Officer at IDEADED and President of the Board of Trustees at UPC, she specializes in strategy, ecosystem management, and implementing innovative programs in IoT, Blockchain, and AI. A community builder and mentor, she advocates a humanistic approach to technology and actively promotes collaboration between startups and multinationals, with a focus on sustainable development goals.

    Gian Franco 

    Co-founder at Hospitalidad Emprendedora

    Gian Franco, cofounder of Sweet Accommodations & Coimpact Coliving, offers tourist and mid-term accommodations in Barcelona, Lloret de Mar, and Sevilla. He is also a cofounder of Hospitalidad Emprendedora, a media and education organization focused on innovation in the tourism and hospitality sector. An avid explorer of new technologies, Gian is dedicated to researching the convergence of Web3 and tourism.

    Why Attend

    Best practices: Learn from industry peers and experts about proven strategies for investing in digitalization.

    Tools: Take advantage of the Tourbit main tools and activities ready to use.

    Cutting-edge insights: Explore the application of Artificial Intelligence in tourism SMEs.

    Networking opportunities: Connect with experts and peers to build valuable relationships.

    Register now

    If you want to attend the TOURBIT Final Conference, fill in the form on this page and confirm your attendance. 

    *Although the conference will be available online, we strongly recommend that you join us in person for an immersive experience.


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      See you in Barcelona!

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