TOURBIT’s Final Conference:

AcceLErating the Digital Uptake of Tourism SMEs

This is a specific landing page on the Final Conference only for the Tourbit SMES.

WHEN

1st March 2024
09h00 – 13h00 (CET)

WHERE

Valkiria Hub Space (Barcelona)
C. de Pujades, 126, 08005 Barcelona

LANGUAGE

English

AGENDA 

1st of March 2024

Time*

Activity

09:00 – 09:30

Registration

Master of Ceremony, Sandra de Puig, EU Project Manager, Catalan Tourist Board

09:30 – 09:40

Welcome words, Narcís Ferrer i Ferrer, Director of the Catalan Tourist Board

09:40 – 09:50

Tourbit Contributions to the Tourism SMEs Digital Uptake, Blanca Cros, Tourbit Coordinator and Head of EU Projects and International

09:50 – 10:00

Support to the digital and green transition of Tourism SMEs by the European
Commission, Alan Vella, Project Advisor the European Innovation Council and SMEs
Executive Agency (EISMEA) established by the European Commission

10:00 – 11:10

Roundtable “Tourism SMEs investing in Digitalisation” with 10 Tourbit SMEs joining from 7 countries and facilitated by Nicholas Hall, Founder of Digital Tourism Think Tank

11:10 – 11:40

Networking and Coffee Break

11:40 – 12:50

Masterclass “AI applied to the day-to-day reality of the Tourism SMEs” covering two main topics:

  • The What, Why and How of AI for Turisme SMEs by Montse Guardia, President of the Board of Trustees of the UPC, Membre Consell Assessor of the AI Ethics Observatory of Catalonia, Chief People Officer IDEADED
  • Demo Life session! Leveraging AI for effective tourism SMEs by Gian Franco Mercado, Cofounder at Hospitalidad Emprendedora

12:50 – 13:10

Capitalizing on Success: Tourbit Partners Reflect on Impacts and Uptakes, by Tourbit and Resetting Partners

13:10 – 13:15

Closing remarks, Blanca Cros, Tourbit Coordinator and Head of EU Projects and International

* Schedules are subject to change

You are cordially invited to the TOURBIT’s Final Conference in Barcelona, the ultimate event for tourism SMEs who want to embrace digitalisation and AI. 

Join us to showcase your digitalisation projects, network with your peers and learn from the experts.

What to expect from the conference?

The TOURBIT Final Conference is more than just an event – it’s a key resource for tourism professionals looking to master digitalisation. Take this chance to keep up with new trends, learn from successful small businesses, and build important industry connections.

Roundtable “Tourism SMEs investing in Digitalisation”: Dive into enriching discussions at our roundtable, where tourism businesses share their experiences and strategies for embracing digital technology, offering actionable insights for growth.

AI Masterclass for Tourism SMEs: Discover the practicalities of Artificial Intelligence in tourism SMEs through an immersive session, complete with live demonstrations. This masterclass is a chance to learn directly from experts how to integrate AI into your business, tailored to the practical realities of the tourism sector.

Session “Tourbit’s Contributions to the Tourism SMEs Digital Uptake”: Tourbit’s Role in Digital Advancement: A session dedicated to understanding Tourbit’s impact on enhancing digital capabilities in tourism SMEs, highlighting tools and approaches tailored to different levels of digital maturity.

Distinguished Speakers

Narcís Ferrer i Ferrer

Director of the Catalan Tourist Board

With extensive experience in strategic and operational project management in the public and private sectors, Narcís Ferrer i Ferrer excels in the development of tourist destinations. He directed the Institute for the Economic Development of Palafrugell, focusing on tourism and local development. Ferrer also founded a hotel management company and provided consultancy services to tourism companies. He is currently the director of the Catalan Tourist Board since September 2021.

Nick Hall

Founder of Digital Tourism Think Tank

Nick Hall, founder and CEO of the Digital Tourism Think Tank, is recognised as a leading expert on digital trends and transformation in tourism. With over 20 years’ experience, he has advised numerous DMOs and driven industry trends and change. Hall focuses on developing the #DTTT to address key issues such as sustainable leadership and collaborates on projects to positively impact the leisure economy.

Montse Guardia

Chief People Officer (CPO) at IDEADED | President of the Board of Trustees at UPC

An experienced executive with over 25 years in IT systems, strategy, and operations management. Currently the Chief People Officer at IDEADED and President of the Board of Trustees at UPC, she specializes in strategy, ecosystem management, and implementing innovative programs in IoT, Blockchain, and AI. A community builder and mentor, she advocates a humanistic approach to technology and actively promotes collaboration between startups and multinationals, with a focus on sustainable development goals.

Gian Franco 

Co-founder at Hospitalidad Emprendedora

Gian Franco, cofounder of Sweet Accommodations & Coimpact Coliving, offers tourist and mid-term accommodations in Barcelona, Lloret de Mar, and Sevilla. He is also a cofounder of Hospitalidad Emprendedora, a media and education organization focused on innovation in the tourism and hospitality sector. An avid explorer of new technologies, Gian is dedicated to researching the convergence of Web3 and tourism.

Why Attend

Best practices: Learn from industry peers and experts about proven strategies for investing in digitalization.

Tools: Take advantage of the Tourbit main tools and activities ready to use.

Cutting-edge insights: Explore the application of Artificial Intelligence in tourism SMEs.

Networking opportunities: Connect with experts and peers to build valuable relationships.

You are invited to the Mobile World Congress!

(February 27th – March 1st, 2024)

We have planned a wide range of activities in Barcelona to help you get the most out of your stay. Come and discover them!

 

Date

Activity

February 29th
(09h00 – 12h00)

Exclusive tailor-made tour at the Mobile World Congress: explore the world’s largest mobile industry exhibition and get a glimpse of the future of technology for SMEs.

February 29th

Participate in a surprise activity that will make your trip unforgettable. We won’t reveal what it is, but we promise you it will be worth it!

March 1st

Attend the TOURBIT’s Final Conference and celebrate your achievements with your fellow SMEs and experts.

Book your place now

Don’t miss this unique opportunity to be part of this event. See you in Barcelona!

*Although the conference will be available online, we strongly recommend that you join us in person for an immersive experience.

    Are you planning to participate to the Tourbit Final conference on the 1st of March:

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    If you have any questions or need more information, please contact us at info@tourbit.eu. We will be happy to assist you.