Tour tech, your 5 weekly takeaways to tourism SUccess

A podcast series to learn from successful collaborations between European startups and tourism SMEs

Welcome to the podcast Tour Tech, Your 5 weekly takeaways to tourism success, a series where small tourism businesses, such as hotels, campings, DMOs and travel agencies, are embracing new technology from innovative startups.

In this podcast, we are going to explore how startups are tackling the digital challenges faced by tourism SMEs. You’ll gain insights, hear success stories, and learn best practices.

    Podcast Tour Tech

    A NEW PODCAST SERIES CO-PRODUCED WITH DTTT

    This podcast series is created in partnership with the Digital Tourism Think Tank (DTTT). DTTT is one of the global tourism industry’s leading platforms specialising in digital transformation, sustainable development and industry trend analysis.

    The DTTT’s activities cover three key pillars; industry leading flagship events, advisory and consulting services and membership; giving access to extensive research, training and knowledge services. Support programmes and actions have helped 1000’s of SMEs worldwide to grow through digital, pivot, innovation and transform, through in-person and remote capacity building activities.

    Since more 18 years, they have led destinations and the travel and tourism industry to think about the importance of digital transformation and the impact of the ‘always on’ visitor, the multi-touchpoint path to purchase and the need for organisations to think differently about their approach.  They are the leading community of destinations, research institutes, corporate partners and start-ups dedicated to destination-led transformation, driven by digital leadership and innovation at the core.

    Where to Listen to the New Tour Tech Podcast Series

    SPOTIFY

    APPLE PODCAST

    AMAZON MUSIC

    About Tour Tech Podcast Series

    This podcast series promises to be a source of inspiration for businesses and individuals alike. As the “Tour Tech: Your Five Weekly Takeaways to Tourism Success” series unfolds, you can expect to hear firsthand accounts from entrepreneurs and industry experts, showcasing how technology is shaping the future of tourism. Through these stories, you will gain valuable insights and be empowered to embrace the transformative power of digitalisation.

    This podcast series goes beyond merely discussing digitalisation, delving deep into the personal journeys of entrepreneurs who have built successful companies. The series host, Marie Texier from Paris & Co, emphasises the captivating nature of the series; learning not only about the digital transformation journeys of SMEs, but also about the diverse backgrounds and experiences of the entrepreneurs themselves. These episodes act as entrepreneurship masterclasses, providing listeners with a wealth of knowledge and inspiration.

    Throughout the series, we shed light on the multifaceted nature of digital transformation in the tourism industry. From understanding user needs and embracing technology to promoting sustainability and fostering innovation, businesses that adapt and evolve alongside these trends are well-positioned to succeed in the competitive tourism market.

    Listen until the end to benefit from Nick Hall’s expertise, the founder of Digital Tourism Think Tank, as he unveils the 5 key takeaways to tourism success.

    here's what you will learn

    1. Understanding User Needs: The critical importance of understanding the real need behind data collection, ensuring that data is effectively utilised to address specific challenges. Similarly, the value of finding efficient ways to gather feedback from clients is highlighted, fostering a more responsive and user-centric approach.

    2. Embracing Technology: The growing acceptance and technological fluency among consumers, who now expect immediate access to information and appreciate innovative solutions like voicebots, which offer a conversational interface.

    3. Sustainability and Transparency: The challenge of demonstrating a commitment to sustainable travel and the growing importance of transparency and responsible practices in the tourism industry.

    4. Bridging the Gap Between Digital and Physical: The mission of connecting the digital and physical worlds and the constant pursuit of innovative solutions to create a positive impact for users and foster a seamless and engaging experience for travellers.

    5. Innovation and Adaptability: The need for adaptability to remain agile as technology and market dynamics change, requiring businesses to embrace a culture of continuous learning and process improvement to thrive in the long-run.

    Listen to the available episodes here

    Series Preview: Meet the Entrepreneurs and Innovators Reshaping Europe’s Tourism Future

    In the opening episode of Tour Tech: Your Five Weekly Takeaways to Tourism Success, you’ll learn about the Tourbit project and how it has equipped tourism SMEs through a three-step approach, involving learning, building and testing. You’ll also be introduced to Nick Hall, founder of Digital Tourism Think Tank and your host Marie Texier from Paris & Co and hear a preview of some of the digital transformation journeys that will be explored during the series. Click here to listen.

    1. EPISODE 1: SHAPING TOURISM STRATEGY WITH DATA-DRIVEN INSIGHTS

    In episode 1 of our “Tour Tech: Your 5 Weekly Takeaways to Tourism Success” podcast series, you’ll learn about the transformative power of data in shaping tourism strategies and aligning all stakeholders around the same objectives. Click here to listen.

    2. EPISODE 2: HOW AI VOICEBOTS ARE TURNING CUSTOMER INTEREST INTO HOTEL BOOKINGS

    In episode 2 of our “Tour Tech: Your 5 Weekly Takeaways to Tourism Success” podcast series, you’ll learn how Artificial Intelligence voicebots turn consumer interest into hotel bookings. Click here to listen.

    3. EPISODE 3: THE POWER OF TRANSPARENCY IN SUSTAINABLE TOURISM
    In episode 3 of our “Tour Tech: Your 5 Weekly Takeaways to Tourism Success” podcast series, you’ll learn how to calculate and communicate the environmental footprint of tourism activities to visitors.

    Click here to listen.

    4. EPISODE 4: UNLOCKING IMMERSIVE EXPERIENCES WITH AUGMENTED REALITY
    In episode 4 of our “Tour Tech: Your 5 Weekly Takeaways to Tourism Success” podcast series, you’ll learn how augmented reality can create unique experiences that seamlessly blend the digital and physical worlds. Click here to listen.
    5. EPISODE 5: LEVERAGING TECHNOLOGY FOR STRONGER CUSTOMER RELATIONSHIPS
    In episode 5 of our “Tour Tech: Your 5 Weekly Takeaways to Tourism Success” podcast series, you’ll learn how digitalisation can improve customer relationship management processes and enable behavioural segmentation and targeting that ultimately maximise visitor experiences. Click here to listen.