Get digital with the Go Digital Skills Programme!

In response to the ever-accelerating pace of digital advancement, Tourbit introduces the Go Digital Skills Programme, a comprehensive series of online live webinars tailored to align with the digitalization levels of small and medium-sized tourism companies (SMEs).

The Go Digital Skills Programme is structured into three distinct levels, each designed to cater to varying degrees of digital readiness among SMEs.

This program addresses 3 timely topics essential for success in today’s digital landscape. These topics have been identified through project analyses and in direct response to the specific needs articulated by tourism SMEs:

  • Digital Marketing – Navigating in the Digital World
  • Online Sales
  • Data Analytics and Data Management

The different stages of digital transformation

The Go Digital Skills programme identifies 3 stages in the digital transformation of SMEs, focusing the various trainings on the different needs of each level.

Stage 1 – Getting ready [Beginner]

Are you a beginner in the digital world? Start here!
Level 1 of our Go Digital Skills Programme is designed for SMEs who are new to the digital landscape. In this level, you will build a strong foundation by learning the fundamental concepts and tools needed to thrive in the digital age.

Stage 2 -Growing digital [Intermediate]

Ready to take your digital skills to the next level?
Level 2 is where you’ll deepen your knowledge and expertise. This level is tailored for SMEs who have a basic understanding of digital concepts and are eager to explore advanced topics. By the end of this level, you’ll be equipped with the skills needed to excel in the digital landscape.

Stage 3 – Leaping ahead [Advanced]

Dare to discover more complex topics and concepts?
Level 3 represents the pinnacle of digital maturity, catering to SMEs with advanced digitization capabilities. This last stage will equip you with advanced digitization capabilities, to fully deploy digitalisation in your business.

The Go Digital Skills Programme Calendar

*The training programme may be subject to changes if the Tourbit partners consider it necessary.

The Go Digital Skills Programme webinars

The live webinars, conducted on a monthly basis, from September 2023 to April 2024, provide invaluable insights curated by specially chosen experts in their respective fields.

Training for SMEs just starting their digital journey

Data analytics for beginners: Smart use of data in Tourism SME´s
Date: 9th January 2024 at 12 am EET / 11 am CET

The participants will understand the principles of data analytics and how data could be used in daily decision – making and strategic development.

Speaker: Kristian Sievers, tourism expert at the Lapland University of Applied Sciences

More info

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BOOSTING ONLINE SALES: anatomy, strategies & tactical questions of travel sales
Date: Tuesday 12th December 2023 at 12 am EET / 11 am CET

The webinar will combine “theory & practice” and familiarize the participants to the anatomy and strategies of travel sales and also to tactical questions.

Speaker: Juha Sorjonen from Avidly 

More information

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Navigating in the digital world
Date: Tuesday 12th September 2023 at 12 am EET/ 11 am CET 

In this webinar, the participants will learn how to maximize customer satisfaction on all the travel journey touchpoints with a brand through higher usability and relevancy. They will also learn to navigate sustainability communication in the digital landscape.


Kati Koivunen, M.Soc.Sc., Senior Lecturer, researcher. Navigating Sustainability Communication in the Digital Landscape

Kati Koivunen is a seasoned researcher and senior lecturer specializing in branding, seamlessly merging the art of storytelling with strategic brand development. Kati’s passion lies in fostering sustainability communication, translating complex ideas into impactful messages that drive positive change. With expertise in both branding and sustainability, Kati is dedicated to shaping a future where businesses thrive while prioritizing environmental, social and economic responsibility.
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Filipa Caldeira & Pedro Batalha from UZER Consulting. Customer Experience Strategy – how to maximize customer satisfaction on all the travel journey touchpoints with a brand through higher usability and relevancy.
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Training for SMEs with a medium or low level of digitalisation

AI/Automated service
Date: Monday 15th April 2024 at 12 am EET / 11 am CET

The participants will learn how to use automated services and AI to build travel packages.

Speaker: Brynjólfur Borgar

More info

Data analytics 2: Managing customer expectations and online reputation, integrating customer feedback
Date: Tuesday 13 February 2024 at 13 am EET / 12 am CET

The participants will learn about the importance of customer feedback. Through practical examples and case studies, they will learn how to effectively interpret data and how to integrate customer feedback into their business strategy. They will also discuss strategies for managing their online reputation, ensuring their brand remains respected and trusted in the digital realm.

Speaker: Montse Peñarroya

More info

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Digital Marketing: Navigating the digital world – from why to how?
Date: Tuesday 10th October 2023 at 12 am EET / 11 am CET

While in the first webinar we discovered how to develop engaging and interactive content and sustainability communication, in this second webinar we will focus on the question how, giving more examples on digital marketing. We will touch upon the various channels SMEs can easily use to be present on digital (newsletters, social media, Google Business profiles…) and best practices for each of them. Some MICE examples will also be included.

Speaker: Laura Bokobza – Founder, LBk Consulting

“I help leaders develop their business at every stage of a company’s life, from start-up to managing (hyper)growth.
An independent consultant after more than 20 years in the corporate world, I’m a business coach who has developed two complementary areas of expertise: executive coaching and customer experience. From business strategy to customer service, I coach managers on all their issues, from diagnosis to execution. When I coach business leaders, I like to describe myself as a sparring partner – at their side on the ground.”

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Training for SMEs with a high level of digitalisation

AI /automated services

Date: Tuesday 23th April 2024 at 11:00 am CET / 12:00 am EET

The participants will learn how to utilize automatization in their operations. They will also be provided with insights to cases.

Speaker: Brynjólfur Borgar

More info

Cyber security: ensuring data security and privacy, building trust
Date: Tuesday 12th March 2024 – 11h00 (CET) / 12h00 (EET)

The participants will learn the importance of data security and key steps towards cybersecurity.
The content of the webinar is the following:

  • Demystifying Cybersecurity, what is Cybersecurity?
  • Threats and Vulnerabilites of Cybersecurity.
  • Main Cybersecurity measures.

Speaker: Juan Caubet, Director of the IT&OT Security Unit in Eurecat.

More info

Advanced tools in digital marketing: Email marketing, from user to customer
Date: Tuesday 14th November 2023 at 12 am EET / 11 am CET

Unlock the full potential of email marketing and learn how to transform users into loyal customers in this comprehensive course. In a world where online presence is paramount, mastering email marketing is essential for businesses.
Over 10 modules, you’ll delve deep into email marketing strategies, conversion optimization, subscriber forms, cross-selling techniques, and engagement strategies to supercharge your internet presence.

Speaker: Nicola Mostallino – Freelance web-marketing designer and SEO consultant

More information

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THE Go Digital Skills platform

All webinars will be recorded and subsequently added to the Go Digital Skills Platform (available soon) following a MOOC format. This compilation of resources creates a comprehensive programme that allows participants to access and revisit the content at their convenience. They will also find additional relevant and inspirational material. Additionally, participants have the opportunity to earn certificates upon successful completion of each program level.