TRAINING PROGRAMME ADAPTED TO THE DIGITALISATION OF YOUR TOURISM SME
Get digital with the Go Digital Skills Programme!
The Go Digital Skills Programme is structured into three distinct levels, each designed to cater to varying degrees of digital readiness among SMEs.
This program addresses 3 timely topics essential for success in today’s digital landscape. These topics have been identified through project analyses and in direct response to the specific needs articulated by tourism SMEs:
- Digital Marketing – Navigating in the Digital World
- Online Sales
- Data Analytics and Data Management
The different stages of digital transformation
The Go Digital Skills programme identifies 3 stages in the digital transformation of SMEs, focusing the various trainings on the different needs of each level.
Stage 1 – Getting ready [Beginner]
Are you a beginner in the digital world? Start here!
Level 1 of our Go Digital Skills Programme is designed for SMEs who are new to the digital landscape. In this level, you will build a strong foundation by learning the fundamental concepts and tools needed to thrive in the digital age.
Stage 2 -Growing digital [Intermediate]
Ready to take your digital skills to the next level?
Level 2 is where you’ll deepen your knowledge and expertise. This level is tailored for SMEs who have a basic understanding of digital concepts and are eager to explore advanced topics. By the end of this level, you’ll be equipped with the skills needed to excel in the digital landscape.
Stage 3 – Leaping ahead [Advanced]
Dare to discover more complex topics and concepts?
Level 3 represents the pinnacle of digital maturity, catering to SMEs with advanced digitization capabilities. This last stage will equip you with advanced digitization capabilities, to fully deploy digitalisation in your business.
The Go Digital Skills Programme Calendar
*The training programme may be subject to changes if the Tourbit partners consider it necessary.
The Go Digital Skills Programme webinars
The live webinars, conducted on a monthly basis, from September 2023 to April 2024, provide invaluable insights curated by specially chosen experts in their respective fields.
Training for SMEs just starting their digital journey
Navigating in the digital world
In this webinar, the participants will learn how to maximize customer satisfaction on all the travel journey touchpoints with a brand through higher usability and relevancy. They will also learn to navigate sustainability communication in the digital landscape.
Speakers:
Kati Koivunen, M.Soc.Sc., Senior Lecturer, researcher. Navigating Sustainability Communication in the Digital Landscape
Kati Koivunen is a seasoned researcher and senior lecturer specializing in branding, seamlessly merging the art of storytelling with strategic brand development. Kati’s passion lies in fostering sustainability communication, translating complex ideas into impactful messages that drive positive change. With expertise in both branding and sustainability, Kati is dedicated to shaping a future where businesses thrive while prioritizing environmental, social and economic responsibility.
Filipa Caldeira & Pedro Batalha from UZER Consulting. Customer Experience Strategy – how to maximize customer satisfaction on all the travel journey touchpoints with a brand through higher usability and relevancy.
BOOSTING ONLINE SALES: PLATFORM ECONOMY, COLLABORATIVE PARTNERSHIPS, IMPROVING CROSS- CHANNEL INTEGRATION
The participants will learn how to utilize collaborative partnerships and to position their products in the platform economy.
Data analytics for beginners: How to make data driven decisions?
The participants will understand the principles of data analytics and how data could be used in daily decision – making and strategic development.
Training for SMEs with a medium or low level of digitalisation
Digital Marketing: Navigating the digital world – from why to how?
Date: Tuesday 10th October 2023 at 12 am EET / 11 am CET
While in the first webinar we discovered how to develop engaging and interactive content and sustainability communication, in this second webinar we will focus on the question how, giving more examples on digital marketing.
Speaker: Laura Bokobza – Founder, LBk Consulting
“I help leaders develop their business at every stage of a company’s life, from start-up to managing (hyper)growth.
An independent consultant after more than 20 years in the corporate world, I’m a business coach who has developed two complementary areas of expertise: executive coaching and customer experience. From business strategy to customer service, I coach managers on all their issues, from diagnosis to execution. When I coach business leaders, I like to describe myself as a sparring partner – at their side on the ground.”
Registration
Boosting online sales: Platform economy, collaborative partnerships, improving cross- channel integration
The participants will learn how to utilize collaborative partnerships and to position their products in the platform economy.
Data analytics 2: Managing customer expectations and online reputation, integrating customer feedback
The participants will learn about the tools that can be used in measuring online customer behaviour and managing online reputation.
Training for SMEs with a high level of digitalisation
Advanced tools in digital marketing
The participant will learn what are the upcoming advanced tools for digital marketing (VR tours, chatbot, gamification, biometrics, facial identification, etc….) and how to make use of them.
AI /automated services
The participants will learn how to utilize automatization in their operations. They will also be provided with insights to cases.
Cyber security: ensuring data security and privacy, building trust
The participants will learn the importance of data security and key steps towards cybersecurity.
THE Go Digital Skills platform
All webinars will be recorded and subsequently added to the Go Digital Skills Platform (available soon) following a MOOC format. This compilation of resources creates a comprehensive programme that allows participants to access and revisit the content at their convenience. They will also find additional relevant and inspirational material. Additionally, participants have the opportunity to earn certificates upon successful completion of each program level.