Creating content for digital marketing: Developing engaging and interactive content, Sustainability communication
Date: Tuesday 12th September 2023 at 12 am EET / 11 am CET
The first webinar Navigating in the digital world of the Tourbit Go Digital Skills Programme belong to the 1st level (Beginners) and is designed for those who are new to the digital marketing.
In this webinar, you will learn how to maximize customer satisfaction on all the travel journey touchpoints with a brand through higher usability and relevancy. You will also learn to navigate sustainability communication in the digital landscape.
Speakers:
Kati Koivunen, M.Soc.Sc., Senior Lecturer, researcher. Navigating Sustainability Communication in the Digital Landscape
Kati Koivunen is a seasoned researcher and senior lecturer specializing in branding, seamlessly merging the art of storytelling with strategic brand development. Kati’s passion lies in fostering sustainability communication, translating complex ideas into impactful messages that drive positive change. With expertise in both branding and sustainability, Kati is dedicated to shaping a future where businesses thrive while prioritizing environmental, social and economic responsibility.
Filipa Caldeira & Pedro Batalha from UZER Consulting. Customer Experience Strategy – how to maximize customer satisfaction on all the travel journey touchpoints with a brand through higher usability and relevancy.
Interested? Then, become part of the TourBizz Community now and sign up for this free of charge webinar and be updated on the latest Tourbit actions for tourism SMEs.
You can also directly register and connect to this first webinar of the Go Digital Skills Programme through this link.