Email marketing, from user to customer 

Date: Tuesday 14th November 2023 at 12 am EET / 11 am CET

The third webinar about Digital Marketing of the Tourbit Go Digital Skills Programme is dedicated to the 3rd level (Advanced).

Unlock the full potential of email marketing and learn how to transform users into loyal customers in this comprehensive course. In a world where online presence is paramount, mastering email marketing is essential for businesses.
Over 10 modules, you’ll delve deep into email marketing strategies, conversion optimization, subscriber forms, cross-selling techniques, and engagement strategies to supercharge your internet presence.



  • From user to customer.
  • Fundamentals of Email Marketing
  • Compliance and GDPR
  • Conversion Optimization
  • Effective Subscriber Forms
  • Cross-Sell and Upsell Strategies
  • Customer Engagement
  • A/B Testing and Analytics
  • Automation and Segmentation
  • Content Creation
  • Case Studies and Real-World Application
Hello, I’m Nicola, freelance web marketing designer based in Barcelona and working remotely in the digital field.
With years of expertise in informatic systems and digital marketing, I love to learn and discover new markets and opportunities.
I specialize in user-friendly websites and driving revenue growth through comprehensive SEO and digital marketing strategies, including e-commerce solutions.
Beyond my digital pursuits, I maintain a fervour for cycling and a flair for Italian cuisine. Let’s explore the digital world together and remember:
“Empty your mind, be formless, shapeless, like water.”
Nicola Mostallino

Freelance web-marketing designer and SEO consultant, Linkedin

Interested? Then, become part of the TourBizz Community now and sign up for this free of charge webinar and be updated on the latest Tourbit actions for tourism SMEs.