Navigating the digital world – from why to how?

Date: Tuesday 10th October 2023 at 12 am EET / 11 am CET

The second webinar about Digital Marketing of the Tourbit Go Digital Skills Programme is dedicated to the 1st level (Beginners) and 2nd level (Medium).

While in the first webinar we discovered how to develop engaging and interactive content and sustainability communication, in this second webinar we will focus on the question how, giving more examples on digital marketing.

We will touch upon the various channels SMEs can easily use to be present on digital (newsletters, social media, Google Business profiles…) and best practices for each of them. Some MICE examples will also be included.


I help leaders develop their business at every stage of a company’s life, from start-up to managing (hyper)growth.
An independent consultant after more than 20 years in the corporate world, I’m a business coach who has developed two complementary areas of expertise: executive coaching and customer experience. From business strategy to customer service, I coach managers on all their issues, from diagnosis to execution. When I coach business leaders, I like to describe myself as a sparring partner – at their side on the ground.
Laura Bokobza

Founder, LBk Consulting

Interested? Then, become part of the TourBizz Community now and sign up for this free of charge webinar and be updated on the latest Tourbit actions for tourism SMEs.