Date: Tuesday 13 February 2024 at 13 am EET / 12 am CET

The sixth webinar about Data Analytics of the Tourbit Go Digital Skills Programme is dedicated to the 2nd level (Intermediate).

Join us in this webinar where we will discuss the importance of customer feedback. Through practical examples and case studies, you’ll learn how to effectively interpret data and how to integrate customer feedback into your business strategy. We will also discuss strategies for managing your online reputation, ensuring your brand remains respected and trusted in the digital realm.

This webinar is a must-attend for business owners, marketers, and anyone interested in using data analytics to improve their customer’s digital experience. Equip yourself with the knowledge and skills to stay ahead in the dynamic online landscape.


  • Mastering Online Behaviour Analysis Tools: Gain proficiency in using cutting-edge tools to measure and understand customer behaviour online. You’ll learn how to track, analyse, and interpret data to make informed decisions.
  • Effective Integration of Customer Feedback: Discover how to systematically incorporate customer feedback into your business strategy to improve product offerings, customer service, and overall customer satisfaction.
  • Online Reputation Management Strategies: Learn the best practices for monitoring and enhancing your brand’s online reputation. This includes managing negative feedback constructively and leveraging positive reviews to build trust and loyalty.


I am an International Digital Marketing professional with extensive experience in the Tourism, Cultural, and Education industries.

Since 2015, I have been involved with the UNWTO Academy as a course facilitator for projects related to Tourism and Digital Marketing. I have had the pleasure of delivering lectures in various countries, including Tanzania, Ghana, Zimbabwe, Lithuania, Qatar, Dubai, Mexico, and Argentina. Additionally, I collaborate as a consultant/mentor/expert with ACCIÓ, the Catalan Competitivity Agency, and the Catalan Tourist Board.

Montse Peñarroya

International Digital Marketing professional

Interested? Then, become part of the TourBizz Community now and sign up for this free of charge webinar and be updated on the latest Tourbit actions for tourism SMEs.