If you missed the Tourbit Opening Conference, you have the chance to see the recorded video here:

On the 6th of April 2022, the University of Applied Sciences of Lapland hosted in Rovaniemi (Lapland, Finland) the opening conference of the European project, TOURBIT, organised with the support of the Catalan Tourist Board, coordinator of the project.

The opening conference aimed at officially present the kick off of the TOURBIT project, specially within the destinations where the project will focus its activities: Belgium, Lapland (Finland), Île De France (France), Iceland, Portugal, Slovenia, and Catalonia (Spain).

It counted with the participation of a dozen of speakers representing the TOURBIT project: the Catalan Tourist Board, the Barcelona Chamber of Commerce, Paris and Co, ARCTUR, Hub Brussels, the Tourism Cluster of Iceland, the University of Applied Sciences of Lapland and NEST – Tourism Innovation Center. Moreover, two representatives from the Lappish tourism stakeholders participated to the programme, showcasing their experience on digitalisation: the Finnish Lapland Tourist Board and the family business Sallatunturin Tuvat.

Among the 152 participants, tourism SMEs, digital experts, start-ups and business support organisations, from all over the TOURBIT destinations were present.  The conference presented how the Tourbit project will support the acceleration of the digital transformation and the innovation uptake of the Tourism SMEs while addressing different topics such as: the first steps for the digitalization journey of a tourism SMEs, the trends on digitalization and enabling technologies applied to Tourism SMEs as well as how the collaboration with technology / startups community support the competitiveness and resilience of tourism SMEs.

Team Tourbit Opening Conference