Digital Readiness Index (DRI)

The TOURBIT Digital Readiness Index (DRI) is dedicated to tourism SMEs interested in moving forward in digitalisation. It will help them to audit their digital readiness across different company areas and functions and will provide them with recommendations on how to improve.

The entry point to the DRI is the DRI online questionnaire, composed of 44 questions that test the technology usage and capacity of the organisation.

Based on the answered provided, the system generates an individual DRI report. It contains an executive summary with a custom-made visualisation of the results, an in-depth self-evaluation for the current situation as well as many recommendations on how to improve based on multiple algorithms incorporated in the questionnaire.

The DRI is free to use and is available in different languages: English, French, Dutch, Portuguese, Catalan and Finnish through

By knowing their level of digitalisation using the DRI, tourism SMEs will be able to participate in upcoming courses adapted to their digital maturity, joint creation workshops and a hackathon with the participation of stakeholders from around the Europe.

In addition, by using the DRI, tourism SMEs will be in a top position to develop their digitalisation project and get the chance to receive up to 8.000€ (for SMEs from Spain, Portugal and Slovenia) or 9.000€ (for SMEs from France, Belgium, Iceland and Finland) to support its implementation in the Tourbit Acceleration Programme (starting in January 2023).

Entrepreneur and innovator with more than 16 years of experience in tourism. The owner of the accommodation Guesthouse Green Istria likes Digital Readiness Index “Because it gave me ideas of the many options in the field of digitalisation I could work on.”
Mateja Hrvatin Kozlovic (Slovenia)

Owner, Guesthouse Green Istria

A leader and innovator that seeks to combine innovation and digitalization in tourism for sustainable impactful experiences for travellers and communities likes Digital Readiness Index because “it was visually and functionally easy to follow and to complete” and “it covers a variety of topics.”
Carlos Picanço (Portugal)

Commercial & Marketing Director, Futurismo Azores Adventures

Co-Founder and CEO of Cloud5 BCN, an agency dedicated to holiday rentals and committed to responsible and digital tourism, likes Digital Readiness Index because “it showed many important aspects for my business development and it is useful to have them resumed.”
Simone K. Schleifer (Catalonia - Spain)

Co-Founder and CEO , Cloud5 BCN

An enthusiast committed to taking you on a voyage filled with encounters with natives (local hosts), through authentic, active, and immersive experiences in the Portuguese culture likes Digital Readiness Index because it “was well designed and well achieved and covered the fundamental issues of organizations.”
Luís Felipe Campos (Portugal)

General Manager, Travel4Experiences & Portgall

If you have any doubt, don’t hesitate to have a look at our VIDEO User guide and our USER GUIDE, available in English, French, Dutch, Portuguese, Catalan and Finnish.