Digital Readiness Index (DRI)
The TOURBIT Digital Readiness Index (DRI) is dedicated to tourism SMEs interested in moving forward in digitalisation. It will help them to audit their digital readiness across different company areas and functions and will provide them with recommendations on how to improve.
The entry point to the DRI is the DRI online questionnaire, composed of 44 questions that test the technology usage and capacity of the organisation.
Based on the answered provided, the system generates an individual DRI report. It contains an executive summary with a custom-made visualisation of the results, an in-depth self-evaluation for the current situation as well as many recommendations on how to improve based on multiple algorithms incorporated in the questionnaire.
The DRI is free to use and is available in different languages: English, French, Dutch, Portuguese, Catalan and Finnish through https://dri.aat4.eu
By knowing their level of digitalisation using the DRI, tourism SMEs will be able to participate in upcoming courses adapted to their digital maturity, joint creation workshops and a hackathon with the participation of stakeholders from around the Europe.
In addition, by using the DRI, tourism SMEs will be in a top position to develop their digitalisation project and get the chance to receive up to 8.000€ (for SMEs from Spain, Portugal and Slovenia) or 9.000€ (for SMEs from France, Belgium, Iceland and Finland) to support its implementation in the Tourbit Acceleration Programme (starting in January 2023).