The TOURBIT Final Conference “Accelerating the digital uptake of Tourism SMEs” took place on Friday the 1st of March 2024, under the framework of the Mobile World Congress.

The Conference gathered around 50 attendees and 127 online participants offered to the attendees a unique opportunity to gain practical insights into optimizing digital tools for tourism SMEs, learn about best practices in digital tourism, and foster invaluable connections with fellow experts and professionals in the sector.

The conference was organised around 3 main sessions: 

  • Roundtable “Tourism SMEs investing in Digitalisation”: the Tourism SMEs having received the Tourbit grant explained how they have invested the financial support, the lessons learned and the impacts.
  • Masterclass “AI applied to the day-to-day reality of the Tourism SMEs: the experts introduced how Artificial Intelligence can support the Tourism SMEs in their daily work and offered a Demo Life session to equip attendees with the knowledge needed to leverage AI technologies effectively for their business. 
  • Session “Tourbit’s Contributions to the Tourism SMEs Digital Uptake”: the participants discovered the tools and material developed by the Tourbit , which is available to use and free of charge.

You can watch the conference here: